PR Analytics & PR Strategy | IPR Belarus

PR Analytics & PR Strategy

Image analysis and creation of PR strategy for the period of 1-5 years:

  • Image and reputation audit
  • Creation of a PR strategy for the period of 1-5 years and of a PR campaign for the period of 6-12 months
  • Media monitoring and press clipping: daily, weekly, monthly
  • Analysis of media coverage and creation of media reports
  • Creating a Media portrait
  • Determining the target PR audience
  • Creation of a concept of working with each target audience
  • Management of all the directions of PR strategy
  • Creation and implementation of an efficiency evaluation system